I'm a UX Designer with an
Empathetic Tech Mindset

Technology

I started coding when I was 11 and always loved to create things. However, at first these programs did not consider users; they were designed around the structure of the language rather than how people would use them.

Asking Why

When I started doing web development, I got really curious about users and began to ask my clients “Why?”. Realizing the importance of the user, we began to think of the user experience holistically: marketing, content, user flows, etc...

UX Design

Now I design experiences considering technology, humans and business outcomes. I design with empathy and facilitate design through leadership all while considering: accessibility, feasibility, security and more.

Case Studies

What Others Say

Christina Panay: EVP Marketing Solutions Gijo Mathew: SVP Product & UX Kavita J Patel: Business Owner

Stats

4
years design experience

4
designers
mentored

2
talks
given

21
years
coding

TEACHING & WRITING

Selected Readings

Areas of Focus by Year


2016-2017

  • Modern UI
  • Accessibility
  • Usability
  • User Interviews

2018

  • Pattern Library
  • Platform as a Product
  • Driving Business Outcomes

2019

  • Interactive Analytics
  • More Mature UX Practice

2020

  • Business & Design
  • Discovery Driven Planning
  • Data Visualization

Today... I own the consumer and enterprise user experience at Affinity Solutions. I am currently working on making our data more interactive and consumable along with driving outcomes that matter for users and the business.