I'm a UX Designer with an
Empathetic Tech Mindset

Technology

I started coding when I was 11 and always loved to create things. However, these initial programs did not quite consider users; they were designed around the structure of the language rather than how people would use them.

Asking Why

When I started doing web development, I got really curious about users and began to ask my clients “Why?”. Realizing the importance of the user, we began to think of the user experience more holistically: marketing, content, user flows etc...

UX Design

Now I design experiences considering people, technology and business. I facilitate empathetic design through leadership and mentorship across many domains including accessibility, feasibility, security and more.

Case Studies

What Others Say

Christina Panay: EVP Marketing Solutions Gijo Mathew: SVP Product & UX Kavita J Patel: Business Owner

Stats

4
years design experience

4
designers
mentored

2
talks
given

21
years
coding

TEACHING & WRITING

Office Hours

Sell your value, not your ability to follow instructions

Show your heart and passion for driving outcomes that matter

Grow faster by working for a company you love

Selected Readings

Areas of Focus by Year


2016/17

  • Modern UI
  • Accessibility
  • Usability
  • User Interviews

2018

  • Pattern Library
  • Platform as a Product
  • Driving Business Outcomes

2019

  • Interactive Analytics
  • More Mature UX Practice

2020

  • Business & Design
  • Discovery Driven Planning
  • Data Visualization

Today... I own the consumer and enterprise user experience at Affinity Solutions. I am currently working on building our design team, making our data more actionable and interactive, all while driving outcomes that matter for users and the business.

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